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Industry Insights Data & Forecasting

Leveraging data for competitive edge and operational excellence

Kasper Hounsgaard
Kasper Hounsgaard |
· Updated: August 27, 2025
| 1 min read

In the current era, airports harness a vast array of data, collected through both structured and innovative means. However, the journey from data collection to actionable insights sees numerous challenges.

Empowering airport operations in 2024

Reflect on the transformation over the past decade – boarding card verifications at security checkpoints once depended heavily on manual processes with scant tracking. As we stand in 2024, the landscape has significantly evolved. Automated boarding card systems now capture precise arrival times of passengers at security checkpoints, a leap forward from the manual checks of the 2000s. The integration of advanced sensor and video technologies enables real-time tracking of passenger queues at check-in areas, increasing operational efficiency and improving the passenger experience.

In the current era, airports harness a vast array of data, collected through both structured and innovative means. The trend towards consolidating this data into unified data warehouses is growing, with many airports now possessing or developing centralized databases. This accumulation of data serves as a cornerstone for crafting precise operational plans. However, the journey from data collection to actionable insights sees numerous challenges, notably the need to sift through “noise” – the inaccurate, raw data that must be refined for use as input parameters. Modern approaches to data management advocate for automated processes for outlier detection and continuous accuracy checks, ensuring that the data not only informs but enhances operational decisions.

One illuminating example of data application is the analysis of the image per passenger rate at security checkpoints, identified as a critical bottleneck. By examining x-ray machine data and comparing it to passages, airports can now predict and manage flow rates with unprecedented precision, adjusting in real-time to optimize throughput and enhance security.
 
Our engagement with clients, whether through consultancy projects or in refining metrics for our Better Airport solution, emphasizes the importance of data accuracy. The precision of operational planning hinges on the reliability of its underlying data, a principle that guides our mission to enhance airport efficiency and passenger satisfaction.

As we continue to navigate the complexities of airport operations in 2024, the potential of data to drive competitive advantage and operational excellence has never been clearer. For airports looking to elevate their operations through data-driven insights, embracing these technologies and methodologies is not just an option but a necessity. 

Data excellence

To explore how enhanced data utilization can benefit your operations, we invite you to reach out and discover the possibilities. 

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About the author
Kasper Hounsgaard
Kasper Hounsgaard
Kasper is the CEO and co-founder of Copenhagen Optimization. Kasper is driven by his relentless search for new ways and opportunities to improve, he firmly believes that any airport has significant potential for improving its current operations. A key motivator for Kasper is making a tangible difference for airports, airlines, staff, and passengers in the airport environment. Kasper holds an M.Sc. in Economics from the University of Copenhagen.

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