MAG and Copenhagen Optimization commit to expanding partnership agreement

Better Airport® becomes the Connected Operations Platform for all operational areas.

15th November 2023

Copenhagen, Denmark: Leading UK airport operator, MAG , and its airport operations software provider Copenhagen Optimization today announced a commitment to expand their partnership agreement. This partnership will continue to combine MAG’s strategic vision of Connected Operations with Copenhagen Optimization’s experience with and ability to connect and optimize all operational areas of an airport – from curb to gate.

By end of roll-out the Better Airport software solution will manage all operational areas in MAG’s three airports: Manchester, London Stansted, and East Midlands. From check-in, security including a virtual queuing solution, and baggage handling, to the stand and gate operation. Already working together on an initial Airport Operations Plan project to forecast arrival and departure times, the roll-out of Better Stand & Gate will significantly improve the robustness and efficiency of the stand and gate allocation. The implementation work has already started, and part of the solution is already live.

“By committing to extend our partnership with MAG, we are able to make our vision of the ideal airport operation come to life,” says Kasper Hounsgaard, co-CEO and founder at Copenhagen Optimization. “MAG is already a trusted partner, and we see their visionary and innovative approach to running an airport as a perfect match for us.”

“This partnership is central to our long-term technology strategy, enabling us to maximise the use of our airport infrastructure, unlock capacity, and allow us to do more with less.” says Mike Jones, Airport Product Technology Director at MAG. “At MAG our aim is to build the world’s most intelligent airports, and the Better Airport solution is accelerating our progression on this journey.”

The agreement provides a new, modern, and cloud-based software solution to all three of MAG’s airports. By transitioning away from traditional legacy systems, the airports are enabled to transfer insights and data from one operational area to the next, benefiting both airport efficiency and the passenger experience.

About Copenhagen Optimization:
Copenhagen Optimization is a joint software and consultancy company specializing in improving airport operations. We passionately believe that operating an airport should be simple and efficient. The software solution Better Airport® is a cloud-based solution that uses data and advanced mathematical algorithms to bring clarity and confidence to plans, data, and complex decision-making, empowering airports to better predict, operate, and optimize. Better Airport is currently deployed and live in operations in more than 30 airports globally, from JFK Terminal 4 to London Heathrow and Singapore Changi.

About MAG Group:
MAG is the UK’s largest airports group, which owns and operates – London Stansted, Manchester and East Midlands Airports. The Group served 54m passengers in 2022-23, and employs more than 38 ,000 people across its sites. The Group has more than 70 airlines serving more than 260 direct destinations, and around 70% of the UK population live within two hours of a MAG airport.

Press contact:

Copenhagen Optimization
Sarah Procter
Chief Commercial Officer
+45 30914679
procter@copopt.com

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