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Connected Airport Operations Digitalization & Software

MAG announces new passenger forecast and demand generation solution

Copenhagen Optimization
Copenhagen Optimization |
· Updated: August 29, 2025
| 2 min read

Manchester Airports Group (MAG), which owns Manchester, London Stansted, and East Midlands airports, has announced a new contract with Copenhagen Optimization to introduce its Better Airport® solution, with the aim of improving forecasting accuracy and using the forecasts to produce optimized operational plans, thereby improving the passenger experience.

Copenhagen, Denmark - MAG announces new passenger forecast and demand generation solution. The new insights will help drive actions and data-driven decision making from security and immigration to car parking and airport ambassadors.


The roll out will start in London Stansted with a framework contract also in place for Manchester and East Midlands airports.

Better Airport®, Copenhagen Optimization's cloud-based planning solution, has already been successfully implemented at other international airports, including Toronto Pearson International Airport, AGS (Aberdeen, Glasgow, and Southampton), Edinburgh Airport, London Luton Airport, and Dublin Airport, with additional implementations ongoing in London Heathrow, JFK Terminal 4, and Copenhagen Airport.

Since its founding in 2014, Copenhagen Optimization has become a leader in airport operations planning by combining in-depth operations research with hands-on airport operations experience in numerous airports around the world. Better Airport® – a cloud-based solution for all operational areas in an airport – enables airports to carry out all operational planning using one common operating platform.

MAG selected Better Airport® through a thorough tender process, where several solutions were evaluated. Better Airport® was chosen by virtue of being the “technically superior” solution, offering a tried and tested solution by a company with a proven track record.

MAG’s airports welcomed more than 60 million passengers in 2018 and has been experiencing significant growth over the last decade. Better Airport® will support MAG in continuing to grow and will be integrated with other initiatives currently under way at MAG, all intended to provide the best possible foundation for supporting a seamless operation and excellent passenger experience.

 

About MAG

MAG is owned jointly by Manchester City Council (35,5%), IFM Investors, an Australian investment fund (35,5%), and nine other Greater Manchester local authorities (29%). It contributes over £7bn to the UK economy and support over 130,000 jobs in the supply chain.

MAG is the largest UK owned airport operator, with the airports of Manchester, Stansted, and East Midlands welcoming just over 60 million passengers in 2018. Manchester and London Stansted airports are ranked as the third and fourth busiest in the UK.

In total the three airports support the employment of over 40,000 people on site.

MAG operations are carbon-neutral and currently, 100% of the energy needs for the three airports is achieved through renewable sources.

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Copenhagen Optimization
Copenhagen Optimization
A global software-as-a-service platform with a passion for making airport operations simple and efficient. The software solution Better Airport® is a cloud-based solution that uses data and a combination of AI and advanced mathematical algorithms to bring clarity and confidence to plans, data, and complex decision-making, empowering airports to better predict, operate, and optimize. Better Airport is currently deployed and live in operations in more than 40 medium and large airports globally, spanning across USA, Canada, Europe, Asia, and now also Australia.